PLM BootCamp Blog
Consumer Products PLM Conference


Being in the fashion business, we are all trained to tune into trends. We pick up the clues about what’s hot and what’s not from the press, our clients and our suppliers. Then it’s no surprise that PLM is the hot new technology trend. Before you take the PLM plunge check out your organization’s PLM readiness by answering the five questions below and register at to view informative videos that will support your PLM education.

  1. 1. What does PLM mean to me?

PLM integrates people, data, processes and business systems and provides a product information backbone for companies and their extended enterprise. PLM benefits include: reduced time to market, improved product quality, reduced sampling costs, savings through the re-use of original data, reduced waste, savings through the integration of workflow and collaboration. So what does this mean to me? Start to think about technology and processes in a new way. What tools do you use day to day: A mobile phone, GPS, email, shared calendars, customer relationship tools, shared files, desktop tools, spreadsheets and cameras?  Are things easier now then they were before you used these tools?  Now think about processes that have changed: Do you use Facebook or LinkedIn to find people and stay in touch? Do you get your news and stock information from an online newspaper or portal? Do you pay your bills online?  We assume you are doing most of this today. So the big question to ask is: “How can technology and processes solve my Business problems”? The answer is PLM, IF what you are focused on is the alignment of process and information around developing, sourcing and marketing your products. (For more information on this topic view: “The Thinking Executive’s Guide to a Better PLM Implementation:  Develop a PLM strategy and reach your PLM goals” by Nancy Winslow, TBC Unlimited).

  1. 2. Are we in pain?

We know you have productive organizations and that you “get it done” at the end of the day. But what is the price you pay? Are your people overworked? Are you typically on calendar or running to catch up? Do you have organized chaos or military precision processes? Is everyone complaining to your face or behind your back? If the answer is: “we can always do better” then explore PLM as a means to your end. If the answer is: “we are doing it great” then explore PLM as a means to tweak specific aspects of your business that can elevate you to even higher levels of performance. (For more information on this topic view: “Don’t pave the cow paths – understand your “As- Is” processes to better implement your PLM Solution” by Steve Holland, Principal, MADLAN Specialists, Inc.)

  1. 3. Are we ready to change?

At this point you are probably hearing the voices in your head: “my team won’t change”, “we can’t afford to disrupt our business”, “Design does not like technology” and “Management doesn’t get it”. Of course you hear these voices. They are loud and clear! Our organizations are not that different then the reality TV shows we watch with fascination and disgust: people behave in ways you can’t imagine and group dynamics make things even more insane. This is where leadership comes into play. We have all heard the quote from the popular movie Field of Dreams: “If you build it, they will come”. Start building towards change! (The hard work of PLM implementation: aligning and engaging people to make it work by Amy Armitage, Principal and Co-founder Delta NPD LLC)

  1. 4. Can we do this?

Your organization may be savvy at implementing software. If implementing new systems and processes is not your core competency then bring in experts. You can get help from consultants, coaches or bring in experienced in house resources. PLM requires focus, time and attention, so make sure you ask the questions and get support. (The PLM Implementation Methodology Guide – Step by step do’s and don’ts for implementing PLM solutions by Nancy Johnson, Founder & CEO- Optimyze and Matt Gersper, Founder and President, Global Data Mining, LLC

  1. 5. What processes and tools do we really want and need?

Would you like to take your forms, templates databases and processes and turn them into sustainable tools that standardize the way you do things?  PLM technologies are supported by powerful software platforms that can be set up “out of the box” to do many of the things you dream of. If not then configuring or customizing PLM software is possible even with small budgets. Dare to dream big or keep it focused. Either way develop your PLM vision and requirements and learn what is possible. (Measure twice and cut once: manage your risk when implementing PLM with better requirements gathering by Laura McCann-Ramsey, CEO – Zweave)

Gain valuable insights at the largest PLM knowledge video library on the web. Register at


Implementing PLM is costly and time consuming and selecting the right software and partner is the first step in a successful project.  It is important for you to research programming and architectural differences found in PLM software and communicate these effectively to both the technical and non technical members of your PLM team. Key Questions you should ask yourselves in this process are:

What do we really need to know before we get started?

Selecting a PLM Solution requires communication and collaboration between IT and the business units. Technical due diligence is key for an organization to properly select a subset of vendors that will meet technical requirements. Questions IT will want answered are: What platform is the tool built on? What integration capabilities are offered? What programming languages are used? What databases are implemented? What overall architecture from a hardware perspective is in place? In listing these questions the beginning framework for the PLM vendor technical inquiry begins. It is not uncommon for the business users to think all PLM solutions are the same and do the same things. If not, then the idea that they can be customized to fill in gaps in their functionality is often communicated by the vendor’s sales team. A non-technical user might think that their perspective is accurate enough to attach themselves to a particular vendor this early in the assessment process.

How is each PLM Solution technically unique or different?

Vendors should provide documentation and technical details about their products and demo as often as possible. Either in house or through the facilitation of a consulting partner a vendor technical questionnaire should be developed. This chart should list all technical aspects of a solution and provide a column in which to check off each vendors ranking. TEC ( and offer tools to get you started. This evaluation form should be a living document and constantly updated as you receive new information from vendors. Remember, it is what you don’t know today that will hurt you tomorrow! Being biased towards a certain vendor up front will only come back to haunt you later. So maximize this exercise by being objective and make sure your consulting partners provide you with unbiased opinions as well. There is a vendor/ consulting eco-system that might make them less partial then you think.

How can we “get under the hood” to see what is really there?

Getting closer to a short list of vendors is a great way to get under the hood. Develop relationships with the sales team, management, the demo person, the consulting team and the CTO. Each member of a vendor’s team holds a certain perspective on the product and its features. Mix it up and have non-vertically aligned team members meet up as well. This will reveal any “salesmanship” that might be in the way of you really understanding what you are selecting. Client references are a good way to learn more about a product. However, remember that they selected the references. This is not a great litmus test. Ultimately the best way to evaluate the product is to engage in a small pilot where you can test drive the product and the team.

Why does one PLM system cost more?

For some of you cost is the biggest factor and will determine which vendor you can select. For those of you where cost is less of an issue remember to include all of your costs: software, maintenance, support, consulting, hardware, etc. It adds up fast and in many cases consulting alone can often cost up to five times the cost of the software. Look at hidden costs like how long will your team need to be focused on this project versus working on their core business goals? How long until the system is up, content is migrated and you are actually working in the system? Don’t forget to ask yourself: “Will we need to hire a team internally to manage the system? Will they require training? Do we have staff on hand to manage them? It is not uncommon to see recruitment ads for PLM programmers with knowledge of apparel PLM systems online. Many of these programmers’ competencies include technical skills your internal team may not even have. Why would you be hiring them in that case? Probably because the cost of hiring them through your vendor or consultancy is prohibitive and you still need to complete a project.

Why are implementation times different across PLM vendors?

At the end of the day the languages and platform choices of your vendors and ultimately of your IT department will mandate the total cost of your system. Your choices will either make your life easier or bring your organization to its knees. By looking under the hood you can make educated decisions and achieve your goals quickly, cost effectively and end up with happy users, the goal of every PLM project.

To get more detailed answers to the questions above join the session called” Look under the hood before you buy at


Next to people, information is your company’s most important resource. From technical specifications to cost sheets and lab dips to strike-offs, managing information and communicating with customers is more challenging then ever. If you are a manufacturer, retailer or a trading company you realize that the volume of external and internal information you need to store and manage is considerable.  Your company needs to manage an ever increasing number of drawings, specifications and RFP’s from each customer, each coming from a different system.

With many different types of solutions to choose from PDM (Product Data Management) to PLM (Product Lifecycle Management) and new ways to purchase software from licenses to subscriptions what does it all mean to you? Everyone is talking about software systems that can change the way you work. But what solutions exist that can truly streamline the collaborative exchanges between you and your customers?  And how much can you afford? How long will it take to install and benefit from an implementation? Can you afford consultants? There are so many questions to answer. Where do you go? Where do you start? What is everyone else doing?

Finally, there is a place to find answers to these questions and more. PLM Bootcamp 09’ is the first virtual PLM event for the RFA industry. Designed and developed by leading PLM consultants and vendors, the virtual event, which you can attend from the comfort of your desk, offers a PLM Curriculum that walks organizations considering PLM as a strategic technology direction, through the steps to successfully pull off what is an otherwise challenging endeavor.

A simple registration on secures your access to a library of videos designed to take you through the steps typically offered by the best consultancies. The foundation curriculum includes topics as varied as: aligning your organization; developing a strategy; researching vendors; developing an RFP, selecting a vendor and project scope and understanding the underlying technologies available and their pros and cons. With this foundation under your belt your PLM advocates and team members can then dig deeper and select sessions on developing your “as-is” processes; developing software requirements; change management; implementation methodologies; and systems integration to get to one version of the truth.

Each session was designed by a committee and the content is delivered by an expert. High resolution video allows you to watch a session, typically running under an hour. Stop and pause features allow you to control the experience. Twelve sessions are available as well as two free keynotes. One such key note address by Denise Seegal, the past CEO of some of the leading retail brands including Ralph Lauren, DKNY, Calvin Klein, Liz Claiborne, VF Corporation, Nautica and Sweetface Fashion Co’s JLO, offers a global perspective and provides insights to executives in retail and manufacturing looking to PLM as a competitive advantage. Out takes of the session titled “From paralysis to prosperity with PLM – A view from the Executive Suite” is available online at:, and can give you a taste for the format.

The event sponsored By Technology Evaluation Center, TBC Unlimited and Zweave provides a “goody bag” to attendees with whitepapers, reports, discounts and information not typically available online. Exhibitors host virtual booths with access to downloads and offer you a way to learn about a vendor at your discretion. The format, new to the RFA industry, is clearly innovative and solves many of the issues busy executives have in planning their attendance at events. The virtual format let’s you decide what you see, when you see it and how you see it. Let’s face it! This is how you watch TV and get information in your personal life. Why not in your professional life too!

With industry trade shows and conferences shutting their doors and travel budgets cut, organizations need access to educational information that is not designed to sell them a product or service but make them better buyers and adopters of technologies that are lauded in the press as the next big thing. With sessions costing $75, and discounts for six and twelve session packages PLM education is made accessible to any level budget. DVD’s are also available and a great way to introduce PLM education to your organization.

The launch event which took place October 9th and 10th with a “live virtual” conference was extremely well attended with over 100 visitors. The on-demand event is available online until December 20th. Visitors surveyed shared their impressions which included:  “Best PLM event I have seen so far”; “This was educational not a big sales pitch, totally worth it” and  “More like a PLM curriculum then a webinar”. Find out for yourself!

This will be an ongoing series and in future articles we will share valuable information from the PLM boot camp sessions. For more information go to


The PLM Boot Camp kicked off with a powerful key note address by Denise Seegal. As past CEO of some of the leading retail brands including Ralph Lauren, DKNY, Calvin Klein, Liz Claiborne, VF Corporation, Nautica and Sweetface Fashion Co’s JLO, Denise’s global perspective provides insights to executives in retail and manufacturing looking to PLM as a competitive advantage.

In the session titled “From paralysis to prosperity with PLM – A view from the Executive Suite” Denise provides insights to PLM software vendors, PLM buyers, PLM users and PLM consultants.

Click here to view 20 minutes of out takes from this interview.

For more information on PLM Boot Camp 09 go to


Day two of PLM Boot Camp 09’ kicked off with a Keynote by Chad Jackson, Vice President and Group Director of Design to Delivery Practices for the Aberdeen Group titled: “Technology’s Place in Design through Delivery Transformation: making fast fashion a less painful reality”. Chad has a strong product management background in the Enterprise Software industry and previously worked at a leading MCAD and PLM vendor, PTC, for over ten years.  Chad shared data from his last report and brought home the difficulty of running a profitable apparel and footwear business in these times. In his research, Chad found some companies that are growing profitably and realizing almost twice the revenue growth as compared to others in his survey. Chad shares the strategies, processes and technologies employed by the Best-in-Class as a baseline for making changes.  Some of Chad’s key observations included his belief that RFA companies should not build there own PLM systems but find Commercial solutions to build on.

In session two, Steve Holland, a principal at MADLAN Specialists, Inc. introduces “Don’t pave the cow paths – understand your “As- Is” processes to better implement your PLM Solution”. Steve has over 20 years of experience working with leading retailers and technology companies across the globe in designing and delivering high-value, cost-effective business process and IT-enabled solutions and most recently came from Coach. Steve demonstrated why he is highly regarded as a leader in his field and shared his hands-on expertise with PLM, procurement, merchandising, demand planning, direct-to-consumer, and supply chain processes and systems. Steve shares the methods and techniques used for gathering the “as-is” details around the end-to-end business processes that will be impacted by PLM.  Steve distinguishes PLM as is process from other process gathering work to demonstrate some of its unique characterizations. He says: “you get what you measure, so measure at the process level to maximize your process and move the needle in delivering the benefits of PLM”. Steve recommends companies focus on what processes produce not just the steps of the process in order to make your performance targets achievable. Measures should always encourage collaboration he advises and you should always validate your as is processes in a rigorous manner because the “as is process” can help you capture your companies “secret sauce”.

In Session three, “Creating an Effective Process for the Rapid Design, Development and Launch of New Product Introductions”,  Ken Koenemann, Managing Director of TBM Consulting Group, a lean leader with more than 16 years of experience, focuses on product development and introduces lean product design and development approaches that use concept development through a managed creativity process. Your design and product development teams will like the special attention Ken provides on making them an integral apart of the PLM process. Ken shares tips design teams won’t typically think of unless they are avid researchers of product development methodologies. For instance they will enjoy learning about tools like the “House of Quality” which is used to get to what drives customer requirements and satisfaction.

The last session of the morning was presented by the duo comprised of Nancy Johnson, the Founder & CEO of Optimyze and Matt Gersper the Founder and President of Global Data Mining, LLC. In their session “The PLM Implementation Methodology Guide – Step by step do’s and don’ts for implementing PLM solutions” Nancy who leads an award winning advisory services firm provides strategic and practical solutions to boot camp attendees on the most important implementation steps. She shares use cases about her world class clients and how they were successful in their projects by asking the right questions and bringing in the right experts. Nancy encourages organizations to bring in outside resources such as subject matter experts, consultants, systems integration partners, engineers and specialists to really make sure an organization is ready for PLM. She points out that organizations should listen to these people, perhaps pointing out the obvious, which is to take their advice!  Matt details the different kinds of data you will need to think about in a PLM implementation and emphasizes: “Don’t pick a system before looking at your data needs”. As the owner of CUSTOMS Info, LLC and director for the International Trade Bureau he encourages companies to include customs data in the PLM process.

The afternoon kicks off with Laura McCann-Ramsey Zweave, Inc.’s CEO, a platinum sponsor of this event. In her session: “Measure twice and cut once: Manage your risk when implementing PLM with better requirements gathering” Laura shares her best of breed approach for requirements gathering and definition which seems to be working for her as she has won eight consecutive R&D grants from the Department of Defense for developing PLM for the U.S Navy & Army’s Clothing & Equipment Program Management offices. Prior to Zweave, Laura ran a global buying office developing and sourcing products for Target, NY & Co, Express, Limited, Victoria Secret, Cato, Sizes Unlimited and more. Trained as a Fashion designer and a graduate of Parsons School of Design, Laura spent 15 years working in private label manufacturing and her experience includes technical design, merchandising, product development and sourcing. As you wonder how your are going to take your forms, templates databases and processes and turn them into great requirements that drive your PLM system’s development, Laura shares the tools and tricks you will need. Software requirements development are a lot like product development she says and emphasizes that you can turn your internal team into great Subject Matter Experts and teach them to drive the requirements to get to a better set of features and functions even though they are not technically trained.

In the “The Hard Work of PLM Implementation: Aligning and Engaging People to Make it Work” Amy Armitage the Principal and Co-founder Delta NPD LLC, a business solutions company specializing in leadership, organizational development, coaching and project management needs of new product development and product life cycle management shares how clients can create innovative and customer-focused solutions to drive measurable improvement and achieve business goals. Amy has over 20 years of professional experience as a consulting practice market leader, organizational and project management consultant, and business executive. “Organizations don’t change, people do and no matter how large a project you are taking on, the success of that project ultimately lies with each employee buying into your vision” Says Amy. She explains how effective change management requires an understanding for and appreciation of how one person makes a change.  Amy talks about the ABC’s model: antecedents, behavior, consequences and stresses managers roles in getting results. She uses the example of listening skills where someone is engaged versus looking at their phone and texting and the result of that on the persons willingness to continue to speak.

In the last session of the day, Steve Holland is back with “One Version of the Truth – Learn about the tools available to connect systems, data, people and processes”. In this session Steve who has worked for several specialty apparel, footwear, and department store leaders across the U.S., Australia, and Europe including Chanel, Coach, Coles Myer Ltd., Foot Locker, Gap, The Limited, and Saks Fifth Avenue talks about how to bring your end-to-end business processes together with your information system and learn more about the processes, tools, and techniques that companies are leveraging across PLM, ERP, CAD, and other systems.

Another successful day at PLM Boot Camp 09’!

Our experts shared valuable information and stories from the front lines of PLM you can’t find anywhere else.

It’s Friday October 9th and you can register for the on-demand portion of PLM Boot Camp if you missed the live 2 day virtual event NOW!. Access the video library that includes our two keynotes and the twelve sessions. If you missed any sessions during the live event log back in, up to 4 times and select what you want to view.


The morning started with a powerful Keynote from Denise Seegal, Past CEO of Nautica.  The session title “From paralysis to prosperity with PLM – thriving with PLM” presentation offered great insights into how a global executive thinks of IT projects. You won’t see this kind of information anywhere else. Denise is candid and offers insights like she is your close friend! Some out take clips will be on you tube next week so stay tuned for the links. Key ideas included

  • The CEO must endorse the technology selected and processes
  • Change Management needs to be communicated over and over

Denise’s advice was on target:

Think global; Benefits must be articulated up front; Keep on the cutting edge because technology is fast and keeps changing so be progressive; The garment industry has been slow to adopt technology, but explore new media and new ways to communicate; Ecommerce and social networking will grow in the work force rapidly and change how your people work; Keep in mind how PLM will financially reduce costs, create efficiencies;

And finally, and we SO agree with this message:

“Is the user happy?”  With the advice: “Don’t build cumbersome unfriendly technology”.

The next two sessions were presented by Nancy Winslow from TBC Unlimited. TBC is a Boot Camp Platinum Sponsor and one of the leading PLM consultancies in RFA PLM. The Session titled “The Thinking Executives’ Guide to a better PLM Implementation: Develop a PLM Strategy and reach your PLM goals” tied in nicely with Denise’s Kick off. It provided the step by step on how to take a project and get it on track. The first two sessions brought home that the CEO needs to own the PLM initiative and get their team on board to be successful and that being prepared, organized and clear about objectives is necessary to be successful. Nancy has a background in PLM stemming from years in the industry at Gap, Polo and working with leading PDM and PLM solution providers. Nancy demonstrated in these two sessions her methodical thinking and expertise in RFA PLM.

In her second session “The Art of PLM Leadership – Lessons from the Executive Suite to the Corner Office” we learned that by embracing project management as a best practice and setting up a PLM Project management office and team your PLM project will have its best chance for success. Nancy shares that the selection and development of the PLM project team will make you or break you.  It’s all about people, right?! Principles, methodologies, techniques, and tools to effectively plan, design, monitor, and manage your PLM project and get your talent enrolled were presented. Nancy’s sessions are great to share with your team to get them on the same page and her slides are available for download to attendees.

Nicholas Van Weerdenburg, a leading Implementation Consultant at BM Technology who has worked on large scale PLM projects shared his PLM ROI Secrets so companies can learn how to save by spending.  In his session “PLM ROI Secrets – Learn how much money you can save by spending the right amount on your PLM solution” Nicholas offered great take away about how to avoid train wrecks with your PLM approach. He says that putting your process before the solution is a myth and needs to be debunked. Processes change and technology offers the guideline for enabling process improvements. Nicholas shared a process map that looked overwhelming and explained that it is a good view of the process but not “street level” and shared a subway map and then down another step to the user level.  The complexity is localized and now more manageable. Nicholas states: “Give users what they need and link them on goal centered task and information flow”. This is a great perspective on how to simplify without losing the detail. Nick shared all the different ROI methodologies Micro level, Macro level, Short ROI and believes that 5 metrics is a good place to get started and will keep it simple. If you are working on ROI for your PLM project contact Nick to get insights.

So far the speakers all seem aligned. PLM Buyers need to be prepared, educated and knowledgeable about their business but also about managing IT projects. Implementing a PLM system isn’t just about installing a piece of software. It is an enterprise-wide solution that needs resources, training, process rationalization and internal communications. It also needs 100% of your commitment and a clear business case.

“So you are going to buy a PLM solution? How to develop a PLM RFP –get your questions answered before it’s too late!” was presented by Mark Harrop, from PDP Ltd, a U.K based consultancy. With 35 years of experience within the Manufacturing, Retail, Footwear and Apparel industry including involvement in the creation of the first ever PDM system, Mark has a proven record of implementing Apparel PDM/CPM/PLM solutions to over 150+ companies to date. With a thorough understanding of the abilities of most of the world’s leading PLM providers via completed solution benchmarks and work experience, Mark has put his unrivalled expert knowledge into practice, in 2007 when founding PDP Limited and On the site they share the results of their work compiling the “Mother of all RFI” for RFA PLM. PLM vendors have undergone the benchmarking and the results are on their site at Nine vendors have submitted to their rigorous benchmarking.  A total of twenty are promised by next year. If you really want to know the who and the what of PLM Vendors, PDP is a no-nonsense source of the truth- nothing but the truth. Mark in true British form sips bottled water (he assures us) and later tea during his session because after all you can’t miss tea time even when discussing PLM!

Our Committee decided that the next session was a must and who better to deliver a session on image management then Dwane Ferry, VP Product Development at e-Spec.  In this session titled “Better design with an image management strategy for PLM and beyond”, Dwane who has over 15 years of experience in designing and implementing digital image workflow shares best practices for RFA companies who have image intense business processes. Dwane notes that digital image distribution practices are still pretty ineffective across the industry with shipping CD’s and email as the main strategy for most organizations. All the data versioning and copying of so many files creates confusion. PLM is a great way to solve this but beware of which PLM system you use. Some only display PDF’s or JPEGs and not native file formats. We loved Dwane’s explanation of a directory tree and filing practices. We have all lived it and Dwane reminds us of the pain. Dwane talks about the “Metadata Method”..or the “Self Aware Document” heard of it? I can’t tell you any more- sign up and check it out for yourself.

Day one is almost over and the last session is presented by David Buck, Zweave’s CTO. Zweave is also a platinum sponsor of the Boot Camp. “Look under the hood before you buy! A technical assessment guide to selecting and purchasing a PLM solution” gets into the different types of systems available from a technical, cost and implementation perspective. If you think all PLM systems are the same, look again! David gets under the hood and shares insights that technical team members will appreciate. David spent over 20 years in technology field working for Steve Jobs at Next Computers, Deloitte and IBM. David’s knowledge of PLM architecture and solutions is unique and allowed Zweave under his direction to win eight awards from the U.S Department of defense to build PLM solutions. Dave shares insights on technology architecture generations and how things are evolving in IT.

Speakers, exhibitors and the audience participated in public and private chats during the day and shared valuable observations with each other about PLM.

Thank you for a great day to our Platinum Sponsors TEC, TBC and Zweave and our  Media Sponsors Just Style, and Fashion Manuscript.


Thinking about how to manage your business, people, products and information better?

Consumer Products organizations are seeking thought leadership in PLM. WYSWYG Productions goal is to bring quality PLM content to your desk. Our format leverages the best and newest educational format – the Virtual Conference – a two day live event and a subsequently a two month on-demand event.

The launch of the Fall Bootcamp will kick start our PLM educational-based virtual events which will take place quarterly throughout 2010. PLM Bootcamp 09’ will be starts Thursday, October 8th and Friday, October 9th, 2009. Each day will start with a keynote speaker and be followed by a series of six fifty minute sessions. The day will end with a Virtual networking event which follows a panel session with the day’s presenters.  Sessions will start at 9 AM EST and will run until 5 PM.

Reason #1. Why miss out because it’s too $$ or too hard to schedule?

You don’t have to fly there. You don’t have to book a hotel. You can sit at your desk, sip a cup of coffee and log into one of fourteen sessions and learn more about PLM in one place then ever before.

Reason #2. Want to thrive in this new economy but need access to new solutions?
Education is key. Invest in your people! Invest in your business. Invest in yourself. You are not going to learn new things doing the same things you keep doing.

Reason #3. Meaning to connect but haven’t had the time and hate to be “sold”?

Networking may not be your priority but getting your questions answered might be. Tap into speakers through live chat, Q&A and our virtual exhibitor hall. You control who you speak to and who you want to meet.  Want to know who is already pre- registered?

Brooks Running, Lululemon, VF Corp, Levi’s, Isaco, Western Glove, Chico’s, 5th Sun, Appleseed, Dollar General and the U.S Army.

Reason #4. Not ready to invest in PLM but want to know what it can really do for you?

Been thinking about PLM but don’t know where to start? Sign up for all 14 sessions. Ready to jump in but want to know how to sell it internally and get everyone on board? Sign up for day one. In the middle of a PLM project and curious about how other companies are approaching things? Sign up for day 2.

Only interested in a few topics? Pick any topic a la carte. Think the whole company could benefit? Contact us for group rates.

Reason #5. Free Stuff

Attendees get to download our goody bag filled with valuable offers and information.


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With two days of “live” jam packed educational webinars, this event is designed to help Apparel, Footwear, Retail and Manufacturing organizations learn everything they need to know about PLM and PLM implementation best practices. Once the “Virtual Live” two-day event is completed the On-Demand Virtual Conference will remain until December 20th 2009 allowing additional exposure not typically available from live events.Register Today!